Corporate Social Responsibility: Tool for the Development of the Enterprises?
DOI:
https://doi.org/10.29019/eyn.v8i1.324Keywords:
stakeholders, corporate social responsibility, CSR, entrepreneurship, Functionalist theory, Interactionist theoryAbstract
The objective of this article is to analyze CSR as a tool for the development of Entrepreneurship in Ecuador, taking a brief theoretical tour of the functionalist and interactionist paradigms, the first that roots in the positivist and evolutionary theories that have historically characterized the scientific thinking of the West; and the second also called conflict that is based on critical and libertarian theories rooted in Marxism, existentialism, anarchism, phenomenology, critical theory and the focus of human action. Corporate Social Responsibility, as part of the interactionist paradigm, renews the company's conception, granting it a broad and inclusive dimension, which goes beyond the mere economic question that perfectly incorporates the threefold aspect of sustainability: economic, social and environmental. Sustainable development is a goal to be achieved through the adequate implementation of a socially responsible enterprise model, in which the different interest groups, stakeholders, are the essential focus for management. In the case of Ecuador, 90% of the companies come from family enterprises, which in cases cited can be identified that Ecuadorian companies apply CSR as a good practice to ensure the development of socially responsible enterprises.
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