Medición Estratégica en Base al Balanced Scorecard

Abstract

The organizational skill that integrates evaluation and follow-up criteria in the strategy of an enterprise is the strategic planning and management system. This strategy use tools as the Balanced Scorecard which is a technique of control of the action in a real time, based in an early alert system that must be articulated by a solid Strategy Planning. This strategy not only unified IT tolls, it also consolidate Managerial Management of the business which use instruments of synthesis like the Counterfoil Board of command and especially a graphical scheme known as a Map of Strategies. This map well outlined and weighted allows trough qualification and valuation of strategic initiatives that compose it, to measure the executorships of aims, strategies, projects and the mission of the business, needing for it to promote in the human talent a new type of cultural corporate scheme aligned with the continuous generation of value as well as the consolidation of a competitive sustainable advantage.