Posters: A graphic tool for social criticism within the digital context of architectural learning

Abstract

The article presents posters as a tool that, in addition to its graphic power to portrait ideas, they emerge as a means to denounce social conflict while proposing a positive change in the actions of humanity against disruptive scenarios. Within a context that has been forced to depend on digital media for the development of a massive number of academic activities, graphic language is becoming more and more popular, strengthening its presence around the learning realm and with notorious presence within the architecture field. The Faculty of Architecture and Urbanism of UTE University, through its international architecture, urbanism and landscape workshop WINAREQ, joins to the production of this new wave of graphic information, generating calls to encourage the development of posters focused on the themes: “Same place, New rules?”, and “Taking care, within Conflict”, on the years 2020 and 2021 respectively. The calls are presented with a clear message that start with the graphic proposal created by the institution, and invites participants to get involved with the topics. As a result of these calls, architecture students, professionals related to graphic and spatial design, and the general public from different cultural and academic backgrounds, present illustrated proposals that show a wide variety of compositional techniques, various critical messages, and places posters in a hierarchical position within the architectural graphic representation spectrum.