Multi-computer platforms for the tourist reactivation of the province of Manabí, post-earthquake A16

Abstract

This work aims is contribute to the reactivation of the tourist industry after Earthquake A16, of the province of Manabí, Ecuador. It is based on the analysis of the potentialities of the tourist destination and the study of marketing strategies carried out by local governments. The data collection techniques are: semi-structured interview and focus groups. The participants are officials representing management institutions of tourism development in the province of Manabí, university professors and professionals in the field of tourism, hospitality, marketing and communications supported by computer resources. The data collected is worked with the program Atlas.ti., Version 7. The results have allowed designing a Marketing Plan 2.0 through the use of multi-computer platforms, aimed at reactivating post-earthquake tourism A16. It is concluded that the technological means have a high communication potential that contributes significantly to the development and reactivation of productive sectors that have been affected by natural disasters.