Editorial

Abstract

EDITORIAL This dossier aims to analyze the communication model in which the interlocutors are not physically present, in the same place and / or time, which makes the communication process change substantially. We cannot ignore the advantages that these new ways of communicating offer us, however we must save humanity from this act. Technological advances in the area of ​​communications have accelerated the development of new media and the migration from traditional ones to the internet. These give rise to cybermedia that constitute a communicative situation different from that of traditional systems by incorporating interactivity. The expansion of social networks and mobile technology in which users reach all the prominence of both producers and consumers, generates dialogues and exchanges within civil society outside of large media companies. These cybermedia generate new professional profiles that have raised the alert in the field of legislation and taxation, but they have also widened social gaps, especially in less developed countries. The Faculty of Law and Social Sciences of the UTE University is pleased to present Edition No. 17 of Tsafiqui, Scientific Journal in Social Sciences. In this issue the "New forms of communication".
In this edition, Tsafiqui Revista Científica en Ciencias Sociales has the participation of the company Tikinauta along with its director José Rivera, Phd. And from Albertina Navas, PhD. who contributed from their experience in the development of the theme of this edition. The first article analyzes the use of the social network TikTok by the conservative candidate Guillermo Lasso in his presidential campaign. The following manuscript studies Puruwa TV and its intercultural content broadcast during the year 2020 in the midst of the health, social and economic crisis in Ecuador, through the transversality that characterizes interculturality in culture, health, politics, education and the environment. . The third work explores the most representative experiences carried out in recent years by the Spanish communication agency Omnicom PR Group. The following post reviews the effects on the relationships between teachers and students based on their communicative practices in the teaching-learning processes. As an opening to the Mosaic section, the importance and leadership of women in Ecuadorian politics is explored, then bullying and prevention strategies in basic and secondary education are analyzed, looking for alternative solutions. The last article addresses the development of critical thinking through reading.