No. 13 (2019): Innovation and Communication Strategy

Portada Tsafiqui Nº 13

The Faculty of Law and Social Sciences of the UTE University is pleased to present Issue No. 13 of Tsafiqui, Journal of Scientific Research. In this issue, the "Central Theme" deals with "Innovation and Communication Strategy", providing a space for scientific debate on the various innovation processes related to communication sciences and strategic decision-making in organizations.

In this edition, we thank the scientific and organizing committee of the Congress of Innovation and Communication Strategy (IECOM) of the Strategic Communication Research group of the Technical Private University of Loja and all the researchers and collaborators who have made this contribution possible.

Published: 2019-12-13

Full Issue

Editorial

  • Editorial

    Juan Sebastián Gomez
    1-12
    DOI: https://doi.org/10.29019/tsafiqui.v13i1.596

Central theme

  • Don Alfonso: From Biodiversity Reporter to Scientific Educator. An educommunication strategy in Yaku.

    13-23
    DOI: https://doi.org/10.29019/tsafiqui.v13i1.587

  • The economic investment in advertising online and offline media in the commercial area of restaurants in the city of Loja

    Nolberto Fabián Armijos Ramón
    24-43
    DOI: https://doi.org/10.29019/tsafiqui.v13i1.588

  • A theoretical approach to the reputation construct

    44-60
    DOI: https://doi.org/10.29019/tsafiqui.v13i1.590

  • University and mobile applications: choice factors

    61-74
    DOI: https://doi.org/10.29019/tsafiqui.v13i1.591

Mosaic